Winnow
Winnow
The Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation
Client
The Bill & Melinda Gates Foundation
Responsibilities
Branding, Creative Direction, UX/UI & product design
Team Size
8 people
Timeline
10 months
Tools
Figma, Adobe Illustrator, Adobe After Effects, CSS
Context
Web Tool, CMS, Non-profit
Introduction
Winnow is an ethical digital tool created to help U.S. college-bound students research and compare schools securely. The platform offers a protected space to explore college options while providing essential resources on enrollment and degree selection.
Winnow is an ethical digital tool created to help U.S. college-bound students research and compare schools securely. The platform offers a protected space to explore college options while providing essential resources on enrollment and degree selection.
Winnow is an ethical digital tool created to help U.S. college-bound students research and compare schools securely. The platform offers a protected space to explore college options while providing essential resources on enrollment and degree selection.
The Problem
Students needed a secure method to navigate college choices, with advanced filtering and a save-for-later feature to streamline their research. Ensuring data privacy was paramount throughout the process.
Students needed a secure method to navigate college choices, with advanced filtering and a save-for-later feature to streamline their research. Ensuring data privacy was paramount throughout the process.
Students needed a secure method to navigate college choices, with advanced filtering and a save-for-later feature to streamline their research. Ensuring data privacy was paramount throughout the process.
Project Goals
Our goal was to design and build the product from the ground up. This included establishing the brand, developing a content management system, and creating a tool that supports user interactions like likes and favorites. The platform aggregates data from multiple sources into visual formats, and an engaging onboarding process helps users quickly narrow down their options.
Our goal was to design and build the product from the ground up. This included establishing the brand, developing a content management system, and creating a tool that supports user interactions like likes and favorites. The platform aggregates data from multiple sources into visual formats, and an engaging onboarding process helps users quickly narrow down their options.
Our goal was to design and build the product from the ground up. This included establishing the brand, developing a content management system, and creating a tool that supports user interactions like likes and favorites. The platform aggregates data from multiple sources into visual formats, and an engaging onboarding process helps users quickly narrow down their options.
Aesthetics & Style
Winnow is FUN! — its design is very playful, but won't seem childish. Bold, colorful blocks of content make the interface inviting and flexible for future updates, while strict accessibility guidelines ensure that the vibrant palette remains both functional and inclusive.
Winnow is FUN! — its design is very playful, but won't seem childish. Bold, colorful blocks of content make the interface inviting and flexible for future updates, while strict accessibility guidelines ensure that the vibrant palette remains both functional and inclusive.
Winnow is FUN! — its design is very playful, but won't seem childish. Bold, colorful blocks of content make the interface inviting and flexible for future updates, while strict accessibility guidelines ensure that the vibrant palette remains both functional and inclusive.
Experience & Learning
Stepping into a lead role unexpectedly honed my skills in task management and client communication. Mentoring a new designer alongside balancing other projects further expanded my capabilities, reinforcing my commitment to quality and professional growth.
Stepping into a lead role unexpectedly honed my skills in task management and client communication. Mentoring a new designer alongside balancing other projects further expanded my capabilities, reinforcing my commitment to quality and professional growth.
Stepping into a lead role unexpectedly honed my skills in task management and client communication. Mentoring a new designer alongside balancing other projects further expanded my capabilities, reinforcing my commitment to quality and professional growth.
Outcome & Results
The final product is a data-secure, impartial tool that empowers students to explore college options without bias—aligning with our core value of ethical design.
The final product is a data-secure, impartial tool that empowers students to explore college options without bias—aligning with our core value of ethical design.
The final product is a data-secure, impartial tool that empowers students to explore college options without bias—aligning with our core value of ethical design.